Landpower is a privately owned Australasian agricultural machinery distribution business, supporting professional farmers with world-class equipment and uncompromising local service.

For more than 50 years, we have partnered with leading global manufacturers to deliver reliable, high-performance machinery – backed by people who understand farming, seasonal pressure, and the urgency of keeping machines working when it matters most.

With over 50 sales and support locations across Australia and New Zealand, Landpower combines national scale with strong regional leadership. Our teams live and work in the communities they serve, providing fast parts availability, expert advice, and dependable on-the-ground support.

We focus on what we do best: professional farming equipment – supported by systems, people, and infrastructure designed to perform under pressure.

National Strength. Regional Focus and Expertise.

Landpower’s operational backbone is built around four regional distribution and training hubs, strategically located to support customers across Australasia.

Australia
Perth and Melbourne
Distribution, logistics, training, and technical support hubs

New Zealand
Hamilton and Christchurch
Distribution, logistics, training, and technical support hubs

These hubs enable Landpower to invest deeply in:

– Parts availability and logistics

– Technical training and product knowledge

– Rapid regional response during peak seasons

Combined with our wider branch and dealer network, this structure ensures customers receive local support backed by national capability – wherever and whenever it’s needed.

Our commitment is simple: the right machinery, backed by the right people, delivered with urgency and integrity.

Landpower – You Can Count On Us.

Landpower was founded in 1975 by Herby Whyte, whose entrepreneurial mindset and belief in long-term relationships continue to shape the business today.

Herby’s early farming background created a deep understanding of the pressures faced by professional farmers and the importance of dependable machinery supported by people who stand behind it.

From the outset, Landpower aligned itself with entrepreneurial, privately owned global manufacturers, forming long-standing partnerships that include:

– GRIMME (appointed 1977)

– CLAAS (appointed 1987)

– AMAZONE (added 1998)

– Väderstad in Australia (added 2010)

Over time, Landpower expanded across Australia and New Zealand, investing heavily in people, infrastructure, parts supply, and technical capability – always with service as the priority.

Today, Landpower remains 100% family owned, with second-generation leadership actively involved at both Board and operational levels. While the business continues to grow, its values remain unchanged:

– Urgency in service

– Trust and loyalty

– Professional knowledge and capability

– Long-term commitment to farmers and communities