Product of hard work

The Story of JCB is a unique and permanent £5m state-of-the-art exhibition covering 2,500m² of floorspace at our World HQ in Rocester, Staffordshire. This experience centre takes you on a journey through time to chart the company’s remarkable history from the Bamford family’s industrial roots in the 1820s, through the formation of JCB in the 1940s, to the present day’s position as one of the world’s leading construction and agricultural machinery manufacturers.

The exhibition is split into 12 zones, each of which highlights a key period or company philosophy. Starting with The Early Years, we show you how the JCB brand was built, largely on a foundation of the twin values of design and innovation. Other zones in The Story of JCB focus on our global expansion, our agricultural machinery range, and our heavyline products. Along the way, you’ll see a range of original JCB machines including the seminal 3C, 110B crawler loader and 520-4 telehandler; you’ll also get to see the actual office of Mr JCB himself, Joseph Cyril Bamford.

Not only all that but The Story of JCB illustrates our global reach, our unique military models, our awards cabinet and our latest range of ground-breaking ECO engines too. Arguably the two centrepieces of the experience centre are a giant skeletal model of a JS200 tracked excavator, and our DIESELMAX-engined land speed record car.

JCB welcomes around 20,000 visitors a year to the attraction, including customers and members of the public.  

“Since JCB began in 1945, we have always been driven by innovation and that is at the very core of ‘The Story of JCB’. It is a unique story of constant investment in our 22 plants on five continents, to become one of the world’s largest manufacturing companies.” - Lord Bamford