Top gong for Bay of Plenty farm machinery dealership

Published on 08 January 2019

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CLAAS Harvest Centre, Bay of Plenty has been recognised as the best-performing farm machinery dealership in New Zealand, winning the NZ Dealership of the Year Award at this year’s Strive Annual Excellence Awards. The awards recognise the best performing dealerships, teams and individuals across Landpower and CLAAS Harvest Centre, the largest privately-owned farm machinery distribution network in Australasia.

The network represents some of the world’s leading farm machinery brands, including CLAAS, AMAZONE, JCB and Trioliet, via 31 owned and franchised CLAAS Harvest Centres throughout New Zealand and Australia.



The dealership also won the Parts Team of the Year Award. Established as a Landpower franchise in 1996, Bay of Plenty has grown to become one of New Zealand’s most successful dealerships for the CLAAS and JCB brands.

In 2009, it was rebadged as a CLAAS Harvest Centre. The dealership was acquired by Landpower, the franchisor of the CLAAS Harvest Centre network, in 2015. Branch Manager, Bruce Rankin, joined soon afterwards after 15 years in the agricultural finance and machinery hire sectors. Bruce has since stamped his own mark on the branch.

“We have a hard-earned reputation for the quality of our brands, our people and our service – and we have worked hard to maintain this,” he says. “We want to be different from our competitors at every level of our business – sales, parts and service. “Everything we do, we want to do better than the rest.

“Our success in this year’s Strive Awards is a win for everyone in the team. “We still have a lot of things we want to do and we are focused on solutions, not problems.”

Bay of Plenty now employs about 18 staff, including Administration Manager, Jo Branson; Sales Manager, Vaughn Carson; Sales Representative, Glenn Davidson; and Parts Manager, Kevin Folley.

The workshop team comprises Workshop Manager, Keith Little, Senior Service Technician, Dan Shipley; Service Technicians, Lakhwinder Singh, Steven Kilroy, , Warren Mabey, Stefan Smith and Coert von Wielligh; Apprentice Technicians, John Anderson, Dylan Foster and Mike Te Tamaki; Workshop Support, Clint Ellis; Workshop Administrator, Nyrene Mills; and Labourer, Thomas Bates.

During harvest season, the workshop is boosted with the addition of service technicians from CLAAS dealerships in UK.

CLAAS Harvest Centre

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